John WoodwardCopywriting Portfolio — John Woodward, Freelance Copywriter, Detroit, Michigan
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  • DTE Energy Website Redesign

    DTE Energy Website Redesign

    digital, work

    Served as lead copywriter and copy supervisor for the redesign of their website, dteenergy.com. Duties included copywriting, information architecture, SEO...

    detailspreview
  • Declare Independence, Vibrance Collection Print Ad

    Declare Independence, Vibrance Collection Print Ad

    B2B, print, work

    Brand ad for the Vibrance Collection, a high-end line of paints for hot rod and motorcycle builders. This ad features...

    detailspreview
  • Deltron Refinish Paints

    Deltron Refinish Paints

    B2B, print, work

    Created a new campaign for Detron Refinish Paints, a product line offered by PPG Refinish. View Brand Catalog: Deltron Brand Overview...

    detailspreview
  • “Moving Checkers” Tech Talk

    “Moving Checkers” Tech Talk

    digital, long form, video

    Second in a series of custom paint tutorials for PPG Refinish. The video was created with existing materials — Skype...

    detailspreview
  • “Tape Shading” Tech Talk

    “Tape Shading” Tech Talk

    digital, video

    First in a series of custom paint tutorials for PPG Refinish. The video was created with existing materials — Skype...

    detailspreview
  • Darryl Hollenbeck, Vibrance Collection Ad

    Darryl Hollenbeck, Vibrance Collection Ad

    B2B, print, work

    Ad featuring Darryl Hollenbeck, master of the West Coast style of hot rod painting, for Vibrance Collection, PPG Refinish’s line of...

    detailspreview
  • JK Industries Testimonial Video

    JK Industries Testimonial Video

    B2B, long form, video, work

    Through a customer testimonial, this video highlights the benefits of JKI’s two main products—HydroClean and Central Mix and Makeup. It...

    detailspreview
  • ppgrefinish.com redesign

    ppgrefinish.com redesign

    B2B, digital, work

    Wrote and updated copy for PPG Refinish and Commercial Coatings website.    

    detailspreview
  • Source1 Purchasing

    Source1 Purchasing

    B2B, print, work

    Freelance campaign for Roundtable6, Royal Oak, Michigan. Source1 Purchasing sells services and products to hoteliers and banquet facilities.

    detailspreview
  • Branding, JK Industries

    Branding, JK Industries

    B2B, digital, print, work

    New branding for JK Industries, advanced coolant filtration systems for manufacturing equipment. Included new website and HydroClean product brochure.

    detailspreview
  • Muscle Car Campaign, Deltron

    Muscle Car Campaign, Deltron

    faves, print, work

    Authentic factory colors for the most historically accurate restorations possible (poster and print).

    detailspreview
  • Open Minds Campaign

    Open Minds Campaign

    B2B, digital, print, work

    Exploratory campaign for Lubrizol Performance Coatings (print, poster and microsite).

    detailspreview
  • Repaint Reporter 2011-2016

    Repaint Reporter 2011-2016

    editorial, work

    Wrote various articles for ten issues of PPG’s Repaint Reporter, a custom publication focused on the automotive refinish market. Article types include...

    detailspreview
  • Leadership Campaign

    Leadership Campaign

    B2B, print, work

    PPG Leadership ad campaign.

    detailspreview
  • Vibrance Collection Ad Campaign

    Vibrance Collection Ad Campaign

    B2B, print, work

    Vibrance Collection print ads featuring famous custom bike builders and hot rod shops.

    detailspreview
  • PocketMaxx, NEXIQ Technologies

    PocketMaxx, NEXIQ Technologies

    B2B, print, work

    Pocketmaxx is a diagnostic engine reader used by trucking mechanics to read error and service messages. NEXIQ Technologies is a...

    detailspreview
  • Solsperse J Series

    Solsperse J Series

    B2B, print, sample

    Print ad to introduce the new Solsperse J-Series of hyperdispersants for printing inks.  

    detailspreview
  • entrega.com

    entrega.com

    B2B, digital, work

    detailspreview
  • Vibrance Collection Brochure

    Vibrance Collection Brochure

    faves, print, work

    Revamped brochure for the new PPG Vibrance Collection brand campaign.

    detailspreview
  • Panorama City Book Trailer

    Panorama City Book Trailer

    B2B, digital, sample, video

    Did you know books are marketed with teaser videos similar to movie trailers? Yeah, I didn’t either. My friend Antoine...

    detailspreview
  • “Panorama City” Book Trailer

    “Panorama City” Book Trailer

    digital, faves, video, work

    Did you know books are marketed with teaser videos similar to movie trailers? Yeah, I didn’t either. My friend Antoine...

    detailspreview
  • Innovation to the Surface

    Innovation to the Surface

    video, work

    Thirty-Second broadcast commercial for PPG Refinish paint products.

    detailspreview
  • “Hot Rod” PPG Refinish

    “Hot Rod” PPG Refinish

    video, work

    Thirty-second TV spot featuring vehicles painted with PPG’s Vibrance Collection. 

    detailspreview
  • Alloway Poster

    Alloway Poster

    print, work

    Promotional poster for custom autobuilder Bobby Alloway.

    detailspreview
  • Chevy E-mail Marketing

    Chevy E-mail Marketing

    digital, direct response, work

    I supervised and redesigned Chevy’s emails for new product launches, hand-raisers and current owners newsletters (CRM). Responsibilites included creating new...

    detailspreview
  • chevy.com/thetruck

    chevy.com/thetruck

    digital, long form, video, work

    For pickup truck buyers, it’s all about the facts. They enjoy the nitty-gritty details and do their homework before driving...

    detailspreview
  • Silverado Celebrities

    Silverado Celebrities

    long form, video, work

    Chevy created a series of videos featuring Silverado celebrity advocates, for use on-air and online. The video above features Mike...

    detailspreview
  • NASCAR Driver Interviews

    NASCAR Driver Interviews

    digital, long form, video, work

    Interviews with Dale Earnhardt, Jr., Jimmie Johnson, and Jeff Gordon for placement on the Team Chevy website and Silverado microsite.

    detailspreview
  • chevy.com

    chevy.com

    digital, work

    In 2008, I co-managed the creative group for chevy.com. Projects included Camaro pre-launch microsite, Chevy fuel-solutions initiative and the Experience...

    detailspreview
  • National City Business Direct Mail

    National City Business Direct Mail

    direct response, work

    The National City Simplify business-to-business program cut through the marketing noise with a series of oversized mailers that spoke to...

    detailspreview
  • Silverado Informercial

    Silverado Informercial

    digital, long form, video, work

    For the launch of the all-new Silverado, we created a thirty minute informercial featuring NFL legend Howie Long and Gary...

    detailspreview
  • Malibu P.O.P.

    Malibu P.O.P.

    print, work

    Dealership materials.

    detailspreview
  • Chevy Colorado Direct Mail

    Chevy Colorado Direct Mail

    direct response, work

    Each page of this mailer for the debut of the Chevy Colorado was a unique die-cut of a mountain. When...

    detailspreview
  • Capture the Moment

    Capture the Moment

    video, work

    We’re we ever this young? Is it even possible to love flannel and spiked hair this much?

    detailspreview
  • Big & Rich Chevy Concert Video

    Big & Rich Chevy Concert Video

    long form, video, work

    To celebrate Chevy’s sponsorship of the Big and Rich country music tour, Tony Kause, art director, and I were asked...

    detailspreview
  • Making of the Michelin Man

    Making of the Michelin Man

    video, work

    Internal communication video for Michelin Tires announcing the return of the Michelin Man to their advertising.

    detailspreview
  • Lincoln LS Launched Direct Mail Program

    Lincoln LS Launched Direct Mail Program

    direct response, work

    This oversized roll fold brochure teased the most important aspects of the new Lincoln LS, the company’s first luxury sports car.

    detailspreview
  • Lincoln Direct Response

    Lincoln Direct Response

    print, work

    These ads ran in auto enthusiast magazine to generate hand raisers for both the Lincoln LS Pre-launch “Spy” direct mail...

    detailspreview
  • Lincoln LS “Spy” Pre-Launch Direct Mail

    Lincoln LS “Spy” Pre-Launch Direct Mail

    direct response, work

    To harness the anticipation for the launch of the Lincoln LS, we created a designer’s notebook that teased key features...

    detailspreview
  • Caddy’s Call for Entry Poster

    Caddy’s Call for Entry Poster

    faves, print, work

    This won the annual Detroit Caddys (Detroit Addys, basically) “Call for Entries” poster contest. We entered it in the Caddys...

    detailspreview