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video, work
As part of the GM Live experience, standalone videos were created so viewers could tour vehicles they were interested in.
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work
Created eight videos for the GM Live display at General Motors world headquarters. The “Evolution of Speed” video celebrated vehicles...
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video, work
Part of GM’s strategy at CES 2022 was to attract high-tech workers to their company. As a Lucky Strike extra,...
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video, work
I supervised the creative team that wrote, filmed, and edited 14 videos for GM’s Exhibit Zero display at CES 2022...
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B2B, digital, digital, long form, work
The current website is MOSTLY (90%) my writing. Interesting to note: this site addresses two different B2B markets (trucking companies...
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digital, work
Served as lead copywriter and copy supervisor for the redesign of their website, dteenergy.com. Duties included copywriting, information architecture, SEO...
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B2B, print, work
Brand ad for the Vibrance Collection, a high-end line of paints for hot rod and motorcycle builders. This ad features...
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B2B, print, work
Created a new campaign for Detron Refinish Paints, a product line offered by PPG Refinish. View Brand Catalog: Deltron Brand Overview...
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digital, long form, video
Second in a series of custom paint tutorials for PPG Refinish. The video was created with existing materials — Skype...
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digital, video
First in a series of custom paint tutorials for PPG Refinish. The video was created with existing materials — Skype...
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B2B, print, work
Ad featuring Darryl Hollenbeck, master of the West Coast style of hot rod painting, for Vibrance Collection, PPG Refinish’s line of...
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B2B, long form, video, work
Through a customer testimonial, this video highlights the benefits of JKI’s two main products—HydroClean and Central Mix and Makeup. It...
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B2B, digital, work
Wrote and updated copy for PPG Refinish and Commercial Coatings website.
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B2B, print, work
Freelance campaign for Roundtable6, Royal Oak, Michigan. Source1 Purchasing sells services and products to hoteliers and banquet facilities.
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B2B, digital, print, work
New branding for JK Industries, advanced coolant filtration systems for manufacturing equipment. Included new website and HydroClean product brochure.
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faves, print, work
Authentic factory colors for the most historically accurate restorations possible (poster and print).
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B2B, digital, print, work
Exploratory campaign for Lubrizol Performance Coatings (print, poster and microsite).
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editorial, work
Wrote various articles for ten issues of PPG’s Repaint Reporter, a custom publication focused on the automotive refinish market. Article types include...
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B2B, print, work
Vibrance Collection print ads featuring famous custom bike builders and hot rod shops.
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B2B, print, work
Pocketmaxx is a diagnostic engine reader used by trucking mechanics to read error and service messages. NEXIQ Technologies is a...
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B2B, print, sample
Print ad to introduce the new Solsperse J-Series of hyperdispersants for printing inks.
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faves, print, work
Revamped brochure for the new PPG Vibrance Collection brand campaign.
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B2B, digital, sample, video
Did you know books are marketed with teaser videos similar to movie trailers? Yeah, I didn’t either. My friend Antoine...
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digital, faves, video, work
Did you know books are marketed with teaser videos similar to movie trailers? Yeah, I didn’t either. My friend Antoine...
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video, work
Thirty-Second broadcast commercial for PPG Refinish paint products.
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video, work
Thirty-second TV spot featuring vehicles painted with PPG’s Vibrance Collection.
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print, work
Promotional poster for custom autobuilder Bobby Alloway.
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digital, direct response, work
I supervised and redesigned Chevy’s emails for new product launches, hand-raisers and current owners newsletters (CRM). Responsibilites included creating new...
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digital, long form, video, work
For pickup truck buyers, it’s all about the facts. They enjoy the nitty-gritty details and do their homework before driving...
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long form, video, work
Chevy created a series of videos featuring Silverado celebrity advocates, for use on-air and online. The video above features Mike...
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digital, long form, video, work
Interviews with Dale Earnhardt, Jr., Jimmie Johnson, and Jeff Gordon for placement on the Team Chevy website and Silverado microsite.
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digital, work
In 2008, I co-managed the creative group for chevy.com. Projects included Camaro pre-launch microsite, Chevy fuel-solutions initiative and the Experience...
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direct response, work
The National City Simplify business-to-business program cut through the marketing noise with a series of oversized mailers that spoke to...
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digital, long form, video, work
For the launch of the all-new Silverado, we created a thirty minute informercial featuring NFL legend Howie Long and Gary...
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direct response, work
Each page of this mailer for the debut of the Chevy Colorado was a unique die-cut of a mountain. When...
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video, work
We’re we ever this young? Is it even possible to love flannel and spiked hair this much?
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long form, video, work
To celebrate Chevy’s sponsorship of the Big and Rich country music tour, Tony Kause, art director, and I were asked...
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video, work
Internal communication video for Michelin Tires announcing the return of the Michelin Man to their advertising.
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direct response, work
This oversized roll fold brochure teased the most important aspects of the new Lincoln LS, the company’s first luxury sports car.
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print, work
These ads ran in auto enthusiast magazine to generate hand raisers for both the Lincoln LS Pre-launch “Spy” direct mail...
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direct response, work
To harness the anticipation for the launch of the Lincoln LS, we created a designer’s notebook that teased key features...
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faves, print, work
This won the annual Detroit Caddys (Detroit Addys, basically) “Call for Entries” poster contest. We entered it in the Caddys...
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