To celebrate Chevy’s sponsorship of the Big and Rich country music tour, Tony Kause, art director, and I were asked to create a video to open each concert.
To maximize our money, we incorporated the singers into the popular Chevy Car Carrier commercial.
Clients, music fans and the band all loved the result. In fact, we re-edited the video into a one-minute broadcast commercial for the Country Music Awards and other targeted programs.