UBER FREIGHT BRANDING (2019)

NEW DIVISION WEBSITE AND ADS

I implemented the branding tone and execution for Uber Freight, a new division of Uber (the ride-share app) created for the trucking industry.

The Uber Freight brand needed to align to Uber’s overall brand while differentiating itself as a B2B service. Initial communications needed shippers and carriers (owner operators and trucking companies) to sign up for the platform.

NOTE: I did not create some elements of the campaign, most notably the ”Haul Together” tagline.

WEB PAGES

Some images are missing.

Uber Freight Home Page | Carriers Landing Page | Shippers Landing Page