ART OF ORIGINALITY

VIBRANCE COLLECTION REBRANDING

Rebranding around the Vibrance Collection, a lineup of automotive paints and specialty effects, was developed out of one key customer insight—hot rod builders viewed themselves as artists, not mechanics. From photography to copy to tagline, messaging needed to empower painters to achieve their artistic vision.

We launched the campaign with a revamped brochure for the new PPG Vibrance Collection brand campaign that featured prominent hot rod builders and the spot-on photography of John Jackson.