FREELANCE COPYWRITER, CREATIVE DIRECTOR

DETROIT, MICHIGAN

Portfolio: www.johnkwoodward.com
LinkedIn: https://www.linkedin.com/in/john-woodward-69a1516/

ADVERTISING

JACK MORTON WORLDWIDE

Associate Creative Director (2023-2024)
Associate Creative Director and copywriter on GM World, GM Live, and GM Auto Shows. Wrote videos and display materials as needed. Worked on other agency assignments as needed.

FREELANCE

Creative Director (2021-2023)
Creative Director assignments for agencies. Jack Morton Worldwide: various assignments on Buick, GMC, and Hyland (software platform). Weber Shandwick: Wrote scripts and supervised creative team, conducted all on-camera interviews, and managed the editing process on GM videos used at 2022 CES show.

ONE10 MARKETING

Creative Director (2020-2021)
Creative Director on FordDirect and FordPass Rewards accounts. Revitalized branding, created campaigns for product lines (B2B), and developed training materials.

UBER FREIGHT

Marketing Manager, Copywriter (2018-2020)
Copywriter for various creative assignments targeting carrier and shipper audiences. Rebranded uberfreight.com, created new sales presentation materials, wrote Uber Freight brand book, blog posts, and social media advertising.

FREELANCE

Creative Director, Copywriter (2011-2018)
Branding campaigns, print, direct marketing, digital content, and experiential. Clients: DTE Energy, PPG Refinish Paints, Lubrizol, Chrysler Group Fleet, Ally Financial, JK Industries, Blue Cross Blue Shield of Michigan, Entrega, and Mac Shack.

CAMPBELL-EWALD

Associate Creative Director (2001-2010)
‪Wrote advertising and marketing campaigns. Created and managed direct marketing campaigns, online videos, micro-sites and online content. Copy lead for Chevy Retail Direct Creative and Chevy email creative group. ‬‬‬‬‬‬‬‬‬‬‬‬

TEACHING

College for Creative Studies 2014-June 2018
Adjunct Faculty, Copywriting

Oakland Community College (Auburn Hills) 2010-2012
Adjunct Faculty, Composition

University of Iowa 1998-2000
Graduate Instructor, Creative Writing

Education

University of Iowa (Writers’ Workshop) 2000
Iowa City, IA
M.F.A. Creative Writing
Thesis: An Appleknocker in the Yoop: First Nine Chapters.

Michigan State University 1989
East Lansing, MI
B.A. Comparative Literature